The amount of information available to consumers these days makes it increasingly difficult to stand out from the crowd. As marketing and advertising experts, we at Instapage have put together some tips that can help you turn more ad clicks into conversions without relying on traditional methods such as direct mail or cold calling. Here’s what we recommend you do...
What if you could boost your conversion rate by 10%? For example, if you had 5 ad clicks on an ad that typically converts at 1%, your new conversion rate would be 6%. If you used 100 ad clicks on an ad that typically converts at 1%, your new conversion rate would be 16%. These are just two of the many ways that marketing with Instapage can help you increase your bottom line, but first, let’s go over some of the fundamentals behind why it can help you convert more leads.
1) How do Landing Pages Work?
whatever your digital advertising budget or the size of your organization, Team agency, or enterprise Instapage is the ideal end-to-end landing page solution. With Instapage. businesses like yours can offer personalized advertising experiences for every promotion to maximize ROI on all your digital marketing campaigns, especially your AdWords and Facebook programs. The Instapage platform enables you to build conversion-ready mobile optimized landing pages in minutes rather than days and have them reviewed and published quickly. No developer is required plus easily integrate Instapage with the tools in your marketing stack, optimize your landing pages, and attribute performance to the right campaigns. With millions of published landing pages converting at an average rate of above 22% Instapage is helping businesses around the world achieve their conversion and revenue goals.
2) Why Should I Use Instapage?
Creating and updating custom landing pages at scale is now exponentially faster. Stop wasting time recreating content that you use over and over again and start working smarter. Within the instant Block Manager, you can pick from a library of pre-designed templates, or you can create your own custom insert blocks from scratch. Save as a global block and you can update hundreds or 1000s of landing pages in a single click update once and your changes will be reflected on every page the blog is used. Now creating, managing, and updating landing pages is easy. Creating a post-click experience for every ad is finally scalable. And with message match landing pages for every promotion, you'll turn more ad clicks into conversions.
3) The Benefits of Landing Pages
Introducing amp for Instapage. Instapage is the only platform that allows you to create lightning-fast mobile landing pages using Google's amp framework with unlimited ad testing and WordPress publishing. For existing customers, you can convert your current pages to the amp by simply saving Insta blocks and reusing them to build an AMP page.
By creating mobile landing pages that load faster, you will not only create a better browsing experience for your customers, but you will improve your Quality Score and generate more conversions, which ultimately more revenue.
4) What Is A Landing Page?
The landing page is where the conversion happens, meaning getting the design right is essential. Instapage allows for pixel-perfect precision and the 100% custom design required to create stunning conversion-optimized landing pages at scale. It starts with a fully customizable, intuitive Instapage builder. With it, you're creating landing pages from scratch or selecting from hundreds of conversion-tested templates. Whether you choose to go with a template or design your own page.
The landing page creation process is fast, simple, and powerful enough to implement nearly any design you can conceive and match your brand or campaign's unique needs. Designers will find the builder familiar and functional, with features that are accustomed to like access lock, keyboard shortcuts, Edge measurement, aspect ratio locking, and more. Also included in the builder is an image management system and a host of design add-ons that will speed the creation process.
Once your page is in layout, you can select from the toolbar to add, remove or change page elements, background images, videos, buttons, or whatever else you'd like. Preview your page. And if you like what you see, you're ready to integrate with today's most used third-party CRMs email marketing, advertising, and optimization solutions.
When you're creating a desktop page, you're creating the mobile responsive version as well. You can instantly review and edit your mobile page by switching to the mobile preview and using the same alignment and grouping features to select and move multiple page Elements together and resize using mobile aspect ratio lock. keep layered groupings together in a desktop or mobile layout. With a few clicks, all pages can be converted to a mobile responsive format to ensure that your visitors have the best experience on your landing page on any device.
5) Instapage offers other tools
Instapage offers the CRM, email marketing, social, and optimization tools you use every day to make your marketing as efficient as possible. Connect your pages with your applications which can be done in a matter of clicks. No programming is required by integrating your landing pages with your marketing stack. The data you collect from an Instapage form is sent directly to your database. Pass lead information to a CRM system such as Salesforce or Infusionsoft.
With so many marketing and advertising platforms available, choosing the right one can be confusing. some key factors to consider when deciding how to spend your marketing budget and which company to use. First, how much control over your ads do you want? Do you want to be able to manage them yourself or would you prefer that someone else handle it all? If you’re using an in-house solution, how much time will you have to invest in creating custom landing pages? Second, how much do you want to spend on advertising and conversions?
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